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Prelaunch video series
The free videos that build trust and demand before the cart opens. Story-driven, with a clear payoff in each one.
Home / Course & Launch Videos
Course & launch video editing
Launch videos, edited by someone who’s done it at scale.
Three years editing course and launch videos for the team behind Product Launch Formula. Now I bring that playbook to course creators, coaches and health experts.
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Years on the team behind Product Launch Formula.
Product Launch Formula is Jeff Walker's launch system, used by course creators worldwide. Three years editing its course and launch videos taught me how a launch is built, and why every video has a job.
+ 2 years of health & wellness launches
What I edit
Every video a launch depends on.
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Sales videos
The video that makes the offer. Tight, clear and built around the moment people decide.
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Course modules
Lessons that are easy to follow and easy to finish, so students get results and stay.
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Relaunch refreshes
Old lessons re-edited with new intros, offers and branding, without re-recording everything.
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Webinar & live replays
Long recordings cut down into replays people actually watch to the end.
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Launch promo clips
Short vertical clips from your launch content to drive people to the free videos.
Launch calendar
Planned backwards from cart open.
Launches don't move. We map every video to a date, so nothing is being edited the night before it goes live.
Weeks 1–2
Week 3
Week 4
Launch
Who it's for
Experts with something worth teaching.
Course creatorsHealth practitionersBusiness coachesFemale entrepreneursMembership owners
FAQ
Good questions.
Prelaunch video series, sales videos, webinar replays, course modules and lessons, and refreshes of existing course videos for a relaunch.
Yes. I spent 3 years editing course and launch videos for the team behind Product Launch Formula, Jeff Walker's launch system, plus 2 years on course and launch content for a health and wellness brand.
Yes. I can update intros, outros, dates, offers and branding, and tighten the pacing of the old lessons, so the course feels new without re-recording all of it.
Per project, based on how many videos there are, how much footage, and how close your launch date is. Send me the details and I'll quote it.
We plan backwards from your cart-open date, so every video is done and reviewed before it's needed, not the night before.
Free · No call needed
Planning a launch? Start with a free audit.
Send me your show. Within 48 hours you'll get a short video breakdown, free:
- 1The 5 best clips hiding in your last episode
- 2What's quietly costing your clips views
- 3One fix you can use today, whether we work together or not